The Importance of Advertising In Businesses

Advertising is important for both new and existing businesses, as it helps to communicate important information to customers and is one of the first steps in building strong relationships. It raises awareness for different brands that are available in the market. Therefore, creating an effective advertising plan is essential in attaining objectives and goals. With these said, companies are willing to invest on advertising their businesses hence the need for advertising managers. And what does this mean for employees? Abundance for advertising jobs which you can seek online through My Job Space.

Advertising Jobs on My Job Space – Responsibilities

Advertising jobs oversee the advertising activity of a business. The specific role of the advertising manager varies depending on the business; an advertising executive may manage the staff and activities of an outside ad agency that the business has hired or create the business’ advertising in house. General activities for this occupation include forming and directing the business’ strategy for advertising, implementing advertising campaigns and supervising various advertising-related departments. During a specific advertising campaign, a manager must estimate the campaign’s budget and approve the advertising material, as well as evaluate the campaign’s overall performance following its conclusion.

Advertising Jobs on My Job Space – Educational Requirements

Advertising managers often possess a 4-year bachelor’s degree in advertising or a related field such as journalism or marketing. In a survey, 54% of advertising managers held a bachelor’s degree, and 22% of workers held an associate’s degree. Typical courses that are pertinent to an advertising manager’s job duties include media strategy, account services, advertising planning, creative strategy and ad design. Given the seniority of the position, advertising managers also must accumulate several years of experience in the field. No certification or licensure is typically required for the position.

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Advertising Jobs on My Job Space – Required Skills

Advertising managers must hold the following traits:

  • Excellent communication skills, with the ability to speak and listen, as well as clearly express their ideas
  • Ability to make swift decisions, work through stressful situations and solve problems quickly
  • Creative personality
  • Effective management and supervising skills

Advertising Jobs on My Job Space – Employment and Salary Outlook

The employment of advertising and promotions managers between 2014 and 2024 is projected to grow by 5%, which is about as fast as the job growth rate for all occupations. This then means that more businesses will need advertising executive to promote them, hence opportunity for advertising jobs will shoot up in the coming years.

Image courtesy of Maialisa at


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